[FAIE: Marketing] First-Year Marketing Students Participate in a Field Visit and Practical Learning at Ajinomoto Vietnam Company

On the morning of 5 November 2025, first-year students of the Marketing program – The Faculty of Administration International Economics, Lac Hong University participated in a meaningful field visit and practical learning session at Ajinomoto Vietnam Company, a leading enterprise in the field of food and nutrition. The visit aimed to provide students with a more practical perspective on the production and business operations of an enterprise, thereby connecting theoretical knowledge with practical application.

Early in the morning, the group of Marketing students departed i

n an atmosphere of excitement and dynamism. At Ajinomoto Vietnam Company (located at Bien Hoa Industrial Park 1, Dong Nai Province), the group received a warm welcome from representatives of the Corporate Communications Department.

Students were introduced to Ajinomoto’s more than 30-year history of establishment and development in Vietnam, as well as its key products such as AJI-NO-MOTO® monosodium glutamate, Aji-ngon® seasoning powder, Phu Si soy sauce, Birdy coffee, and others. Beyond being a reputable brand, Ajinomoto is also a pioneer in sustainable development through initiatives such as “Planting Trees with Ajinomoto,” “School Health,” and “CO₂ Emission Reduction in Production.”

Following the introduction, students were guided on a tour of the modern production facility, which operates under a closed-loop process and quality management standards ISO 9001 and ISO 14001. They had the opportunity to directly observe the processes of production, packaging, and quality inspection, thereby gaining a clearer understanding of how the company ensures food safety and optimizes its supply chain.

The group also engaged in discussions with Ajinomoto’s Marketing specialists to learn about brand-building strategies, consumer behavior research, promotional campaigns, and corporate social responsibility (CSR) activities.

“The visit helped me better understand how a major brand like Ajinomoto maintains a positive image in the minds of consumers. This is a practical lesson that textbooks can hardly convey,” shared Nguyen Thi Minh Tam, a first-year Marketing student.

An enthusiastic and friendly atmosphere prevailed throughout the visit. Students not only learned but also gained hands-on experience, took commemorative photos, and enjoyed the company’s products together. The visit also provided an opportunity for students to develop observation, communication, teamwork skills, and professional working manners.

At the conclusion of the visit, representatives of The Faculty of Administration International Economics expressed sincere appreciation to the Board of Management and staff of Ajinomoto Vietnam Company for their warm reception and for facilitating a valuable learning experience for students. The Faculty also expressed its desire to continue cooperation with Ajinomoto and other enterprises in the future, enabling students to practice, gain experience, and comprehensively develop their professional skills.